NIKE: PR WATCH

The Guardian: Nike loses case over freedom of speech

The US supreme court yesterday dismissed a claim by the footwear maker Nike that a publicity campaign to counter allegations that it uses sweatshops to make its products was protected by the right to free speech.
The media, advertising and public relations industries had eagerly anticipated a ruling by the supreme court in what was viewed by many as a crucial case.

A Californian anti-globalisation activist is suing the company for allegedly making false claims and the refusal to rule on Nike's rights under the US constitution means the case can now proceed.

In the advertising and PR statements in question, Nike defended the wages and conditions at its plants in Asia where workers make trainers and other leisurewear. The company has issued various press releases and fact sheets about its use of overseas labour and said that the statements were protected by the First Amendment right to free speech.

The supreme court did not make a judgment on the case but ruled that the claim had no place in the court.