PR WATCH

wsj.com: HOLY PRODUCT PLACEMENT, BATMAN!

"Product placement has become commonplace in movies and TV shows.
Now it's coming to comic books -- in part because the industry's two
giants, DC and Marvel, are promoting some of their titles as places
to reach one of Madison Avenue's most elusive audiences: guys in
their 20s," reports Brian Steinberg. DC Comics' new miniseries,
called "Rush City," will have "visible promotional support from
General Motors Corp.'s Pontiac." The series' hero will drive a
Pontiac Solstice. Marvel Entertainment "has begun putting the
'swoosh' logo from Nike Inc. in the scenes of some of its titles,
such as 'New X-Men.' So far, the emblem has appeared on a car door
and on a character's T-shirt." Marvel also signed a deal with
DaimlerChrysler, in which the new Dodge Caliber may be featured in
their comic books' cityscapes, "on billboards, T-shirts or signs
over the next four to eight months."

found via: PR WATCH