Ad Age: MCDONALD'S HAS NO BREAKS TODAY
"Earlier this year, McDonald's Corp. unveiled plans to enlist rap
artists to produce several songs that would integrate the Golden
Arches' iconic Big Mac sandwich into lyrics," as "part of the
company's ongoing strategy to court the youth market, especially
young men, through hip-hop," reports AdAge. Although McDonald's
promised to pay artists $1 to $5 each time promotional songs air on
the radio, and hired the entertainment marketing firm Maven
Strategies to oversee the effort, no Big Mac tracks have yet been
recorded. "We have not identified the right opportunity," said a
McDonald's spokesperson. "We have not yet identified the match that
we've been looking for." McDonald's has also not launched its new
"hip street wear" uniforms, designed with input from Russell
Simmons' Phat farm, Sean "Diddy" Combs' Sean John, Tommy Hilfiger,
Fubu and American Apparel, according to AdAge.
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