PR-WATCH

hrainford: Why is the Internet not controlled by the authorities?

For Public Relations to be successful it must be perceived as information independent from the originator. This gives it credibility not there if it is perceived as self promotion.

The reason there is so much promotion of the “free press” is because if it was widely known that the “free press” was really advertising the concepts of the elite the masses would be more suspicious of the content. The media does allow some miscellaneous uncontrolled content but only to maintain credibility.