SCIENCE

Guardian: 'We Can Implant Entirely False Memories'

You were abducted by aliens, you saw Bugs Bunny at Disneyland,
and then you went up in a balloon. Didn't you?

Alan Alda had nothing against hard-boiled eggs until last spring. Then the actor, better known as Hawkeye from M*A*S*H, paid a visit to the University of California, Irvine. In his new guise as host of a science series on American TV, he was exploring the subject of memory. The researchers showed him round, and afterwards took him for a picnic in the park. By the time he came to leave, he had developed a dislike of hard-boiled eggs based on a memory of having made himself sick on them as a child - something that never happened.

Alda was the unwitting guinea pig of Elizabeth Loftus, a UCI psychologist who has been obsessed with the subject of memory and its unreliability since Richard Nixon was sworn in as president. Early on in her research, she would invite people into her lab, show them simulated traffic accidents, feed them false information and leading questions, and find that they subsequently recalled details of the scene differently - a finding that has since been replicated hundreds of times.