MIND CONTROL

Commercial Alert: PUSHING THE BRAIN'S "BUY BUTTON"

Commercial Alert and prominent psychology experts sent a letter
today to Emory University President James Wagner, requesting that
Emory stop conducting neuromarketing experiments on human subjects.
Neuromarketing is a controversial new field of marketing that maps
the brain's activation responses in order prod desires for
particular products. It seeks, in the words of Forbes magazine, to
"find a buy button inside the skull." According to the Commercial
Alert letter, this marketing technique "sounds like something that
could have happened in the former Soviet Union, for the purposes of
behavior control. Yet it is happening right here in America."