PR WATCH

DUCT AND COVER
"Henkel Consumer Adhesives is working with retailers to ensure
there is a plentiful supply of duct tape on their shelves,
according to its website," O'Dwyer's PR Daily writes. "The move
follows Dept. of Homeland Security Secretary Tom Ridge's
recommendation that Americans stock up on duct tape so they can
seal their windows in the event of a biological attack.
Cleveland-based Liggett-Stashower PR is pitching the story to
national media. ... Ridge's duct tape plug has been a PR bonanza
for HCA, which sells Americans more than 1.5 billion linear feet of
Duck Tape brand duct tape each year."
SOURCE: O'Dwyer's PR Daily, February 12, 2003