Spacehijackers.org:A-Z Retail Tricks To Make You Shop
A - Aisle Order – Some customers, particularly men, tend to simply shop for what they want, walking down an aisle grabbing what they want, turning back and walking the way they came, this is called the 'Boomerang Effect'. In order to maximise shopper and produce contact time, shops therefore place major items and brands in the middle of aisles ensuring that from any direction the customer has to walk the furthest to reach them.
B - Baby Powder – Some UK baby shops now add Baby Powder to the air conditioning to remind people of new-born’s and relax them.
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