PR WATCH: TOBACCO TRIALS

Washington Post: U.S. Trial Against Tobacco Industry Opens

"The most important type of story is that which casts doubt on the cause and effect theory of smoking and cancer," read one internal Council for Tobaccco Research memo presented by the U.S. Justice Department on the first day of the largest civil racketeering trial brought by the government. "Public relations is key," the memo continued, "to getting us out of this hole."