Steve Rubel: Paul Holmes: PR People, Take Blogs Seriously
PR industry writer Paul Holmes has written a lengthy essay arguing
that PR people need to take blogging seriously. "The people who
read blogs are the opinion leaders and the early adopters,” says PR
pro Steve Rubel. iThey are people who pass on what they learn to
other people. And these sites are being read every day by the
journalists who cover your industry. It's amazing how many stories
start on the Internet and then make into the mainstream media.
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